7 Ways To Repurpose Blogs
Quality content takes time and money to produce, so how can you make your blogs work even harder for you? There are many different ways you can repurpose content from your blogs to get the most out of every last word.
Repurposing content simply means finding a new space to share some or all of the information from your past blogs. There are many ways you can do so, using social media, graphics, videos and more! Read on to learn how to make your blogs work harder by repurposing your best content.
1. Repurpose Blogs For Social Media
Blogs that are particularly informative, have high traffic, or continually receive good feedback have the greatest potential for repurposing. So go ahead and rummage through your old blog posts in search of some favorites. Reread the content in order to pull out the most shocking, interesting or important points of information.
There are a few different ways you can repurpose these main points. You can outline the premise of the content with a bit more detail, or you can make a list of the main points in bullet form. Either way, you can share this information in a post. When you share a snippet from your blogs, link back to the original post where people can read more.
The best types of information to share include attention grabbing one-line facts, surprising statistics and meaningful quotes. You should be able to find at least one of these in any good blog. You can recreate the information into a graphic in order to increase the number of shares it will get. Check out the site Canva for templates that help you create graphics with content. Fun fact: the ideal size for images uploaded to Twitter is 1024 x 512 pixels.
Speaking of Twitter, it offers one of the easiest platforms to repurpose short snippets of content; you’ll just have to keep your share below 120 characters. If you add a photo with the content it will greatly increase the number of times it is retweeted.
By turning a quote from your blog into a graphic you don’t even have to come up with a caption for it, as it speaks for itself.
Don’t post the same thing to different social media accounts at the same time. This will prompt followers to unfollow you because no one needs to see the same exact thing twice on their social media feed. If you repost the same thing at a later date it is still not the best idea but won’t be as noticeable. Try sharing an assortment of information and connecting with different groups within your target audience on each platform.
All that being said, repurposed content for Facebook is generally set up very similarly to Twitter. Albeit Facebook lets you ramble on forever without the tight 150 characters Twitter uses to limit your vocabulary. That doesn’t mean you should write a few paragraphs in one Facebook post. People want to read messages that are concise and to the point when scrolling through social media. Always keep that in mind when creating your posts with repurposed blogs.
2. Create A Detailed Slide Show Presentation
Repurpose a blog into a slide show presentation complete with graphics and detailed slides. This is especially useful if you repurpose a blog that focuses on a core component of your business and is informative to your target audience. You can link your slide presentation to the quote, graphic, or one-liner fact you share on social media.
Slide shows remind many of learning, school and work. You can make your slide show more fun and appealing to a broader audience by skipping out on the wordy details and creating a slide show using mostly graphics and images.
By creating a slide show you open up doors to new platforms where you can share content such as Slideshare, SlideBloom, and Scribd.
3. Create A Video
If you have the resources available you can turn blogs into videos posted to your website, social media, YouTube or wherever else. The video can summarize the points from the blog using demonstrations, graphics, and detailed verbal communication. You can have a lot of fun with this and create skits that will spark laughter. Creating something funny and relatable is a great way to get people sharing your content.
If you don’t have the resources to make a video worth sharing, you can at least consider creating an audio version or summary highlighting the main points of a blog. There are many people out there that want to know the information you share on your blog they just don’t want to read through paragraphs of content to find it.
4. Print It Out As A Newsletter
You can print out blogs that are relevant to your business and interesting to your target audience and use them as content left out in your store. This idea is especially useful if you have a waiting room or any area where customers have an opportunity to read something. You can use full-length blogs, shortened blogs, or just a bold list of the main points from a blog. This same information can also be put into a company newsletter sent out to customers. If you write a blog about something your target audience needs to know about, it seems fitting to send a condensed version of the blog in a newsletter.
5. Post On Another Platform
Reword the content from a great blog post, shorten it, or summarize it and repost it to another platform. For instance, Google+ and LinkedIn both allow you to share content on their platforms. This will attract attention from people that might otherwise not see or know about your blog. You can link back to the original article on your website, giving you more chances to increase traffic.
6. Turn Blogs Into Books
Combine a series of blogs on related topics and create a book offered for sale. There are a number of platforms that make it easier than ever to upload your book and sell it for money, or for free. For instance, Amazon offers a great platform to publish your books, and practically for free. Once you upload and publish a book it can be downloaded from Amazon, and directly from your website.
7. Turn Content Into An Email
No one wants an entire blog post to arrive in their inbox, but you can repurpose bits and pieces of your best blogs to capture attention and provide useful information to those on your email list. A drip email campaign provides small amounts of valuable content from one blog (or more) over a series of emails. This sort of approach has been proven to increase the likelihood someone makes a purchase or uses your service. It has to do with becoming a familiar entity that continually provides a positive reaction in your target audience’s brain. Every time we learn something new the brain experiences a positive reward. By offering relevant, easy to digest and interesting information alongside your logo, your brand transforms into a positive symbol people feel they can trust.