{"id":4727,"date":"2017-01-17T23:51:01","date_gmt":"2017-01-17T23:51:01","guid":{"rendered":"http:\/\/www.handmade-digital.com\/new-site\/?page_id=4727"},"modified":"2017-01-18T05:25:26","modified_gmt":"2017-01-18T05:25:26","slug":"print","status":"publish","type":"page","link":"https:\/\/www.handmade-digital.com\/new-site\/print\/","title":{"rendered":"Print"},"content":{"rendered":"

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PPC Management<\/strong><\/h1>\n

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[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjJ0ZXh0LWFsaWduJTNBJTIwY2VudGVyJTNCJTIyJTNFJTBBJTNDYnV0dG9uJTIwY2xhc3MlM0QlMjJwdWxzZS1idXR0b24lMjIlM0UlM0NpJTIwY2xhc3MlM0QlMjJmYSUyMGZhLXBsYXklMjAlMjIlM0UlM0MlMkZpJTNFJTNDJTJGYnV0dG9uJTNFJTBBJTNDJTJGZGl2JTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1484524158663{padding-top: 80px !important;padding-bottom: 60px !important;background-color: #ffffff !important;}”][vc_column][vc_row_inner el_class=”vertical-center”][vc_column_inner width=”1\/2″][vc_single_image image=”4725″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

What is PPC?<\/h2>\n

PPC Management, or Pay-Per-Click management, is a scalable and highly targeted form of advertising, allowing your business to generate quality leads. \u00a0Your company bids on keyword phrases relevant to your industry. Once a user performs a search, your ad will appear in the search engine\u2019s results page. If the user clicks on your ad, the search engine charges you a small fee. \u00a0Paying for each click may sound costly, but because ads are highly targeted, Paid Search is one of the least expensive forms of advertising.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row section_content_width=”container-fullwidth” content_placement=”middle” css=”.vc_custom_1479070800826{margin-bottom: 0px !important;}”][vc_column][vc_cta h2=”Request Your FREE Analysis Today!” color=”white” add_button=”right” btn_title=”Get Started” btn_style=”outline” btn_shape=”square” btn_color=”white” btn_custom_onclick=”true” css=”.vc_custom_1484701622185{background-color: #ff5a5a !important;}” btn_add_icon=”true”]Your analysis includes industry, competitor and keyword research.<\/span>[\/vc_cta][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1484529472271{padding-top: 80px !important;padding-bottom: 80px !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

What are the benefits of Paid Search Advertising?<\/b><\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion active_section=”1″ el_class=”accordion-wrapper”][vc_tta_section title=”Huge ROI” tab_id=”1484523465681-82cdf1b3-054d”][vc_column_text]According to Google, the average return on investment for Paid Search is between 200% and 400%. However, this estimate is based on all campaigns, even ones that are not managed professionally. When managed professionally, campaigns can generate well over 1,000% return.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Highly Trackable” tab_id=”1484523465704-4068f146-6155″][vc_column_text]We track phone calls and web leads that are generated directly from your Paid Search campaign.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Flexible Budget” tab_id=”1484523471218-47f692fd-3978″][vc_column_text]Unlike traditional forms of advertising, you\u2019re not locked into a set budget with Paid Search. At any time we can raise, lower, or pause your ad spend. This allows your business to increase advertising for upcoming promotions or lower your budget for seasonal industries.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Only Show When it Counts” tab_id=”1484622172458-3443701d-b89e”][vc_column_text]Paid Search only show ads to potential consumers the exact moment they search for your product or service, while most other advertising methods tend to target a broader audience \u2014 consumers who are not actively seeking your services.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Precision Targeting” tab_id=”1484622233048-93e1c3d5-99b9″][vc_column_text]Unlike most forms of advertising, Paid Search is highly targeted. Need to target the west side of town, but not the east side? No problem \u2014 we\u2019re able to target any area by location or radius. Only open till 5? With Paid Search we can set your ads to only when your store is open. We will make sure the only people seeing your ads are your target customers.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Immediate Leads” tab_id=”1484622286653-322cff23-3e89″][vc_column_text]There\u2019s a good chance people are already searching for a company like yours online. Why not get in front of them? Unlike, SEO \u2013 you won\u2019t have to wait to get noticed online. We can get you started within a matter of days![\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Continual Improvement” tab_id=”1484622327061-7843f2c9-de1c”][vc_column_text]We will gather data from your campaign and use this information to make positive changes in an effort to continuously decrease your cost per lead.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Competitive Edge” tab_id=”1484622378706-7438e3f9-d809″][vc_column_text]Paid Search is an easy way to compete with other businesses in your industry, regardless of the size of your company. While conventional advertising techniques tend to favor larger budgets, Paid Search, however, allows you to even the playing field and easily gain market share.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1484529360547{padding-top: 200px !important;padding-bottom: 200px !important;background-image: url(http:\/\/www.handmade-digital.com\/new-site\/wp-content\/uploads\/2017\/01\/bigstock-141229691.jpg?id=4565) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1484529461336{padding-top: 80px !important;padding-bottom: 80px !important;}”][vc_column][vc_column_text]<\/p>\n

Our PPC Management Process<\/b><\/h2>\n

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Phase I: Initial Analysis<\/b><\/h3>\n

[\/vc_column_text][vc_column_text]Before starting any campaign, our team will meet with you to learn more about your business and your customers. We\u2019ll discuss goals and suggested budget based on our findings. You\u2019ll receive:<\/p>\n