Selected work

Proof,
not promises.

Ten years of shipped work: internal tools at Apple, online stores, membership platforms, and touchscreens in real showrooms.

01

Apple

Behind the chat people use to reach Apple.

Part of the AskApple team behind Apple’s support chat, the interface customers use to talk with a real person, reach a retail specialist, or book a repair. Day to day that meant frontend work on the chat itself, plus internal tools built with Vue.js, MongoDB, and REST APIs that saved other engineers hours of testing and busywork.

UI Engineer · AskApple team

  • Vue.js
  • MongoDB
  • REST APIs
  • Chat UX
  • Internal tooling

Internal work, so no screenshots. Happy to talk through it on a call.

02
The Monroe Institute logo

When the campus closed, we built one online.

For decades their retreats happened in person, on their campus. Then COVID hit, the doors closed, and sales fell with them. In about six weeks we designed and launched a virtual retreat platform on their Shopify site: buy a retreat and you’re automatically enrolled in a members-only, multi-day online event, with new content arriving each morning. The partnership lasted three years.

Long-term development partner

  • Shopify
  • Vue.js
  • REST API & webhooks
  • Membership platform

Built and launched in about six weeks, mid-pandemic.

03
Nature Made logo

A household name goes direct.

For decades Nature Made only reached customers through other people’s shelves, selling through retailers. We led the team that built their first direct-to-consumer store on Shopify: clean code, reusable sections their team could build with, fast load times, and a design faithful to one of the most recognized names in the vitamin aisle. A household brand selling to its own customers for the first time.

Team lead · Shopify D2C launch

  • Shopify
  • D2C launch
  • Team lead
  • Reusable sections
  • Performance

Their first direct-to-consumer channel.

04
SNOW logo

From ten-plus seconds to under one.

SNOW brought us in because their storefront had become a mess: a decade of tangled code, inconsistent everywhere, taking ten to twenty seconds to load. We rebuilt it from the ground up. Clean, reusable sections, Alpine.js for the interactive views, Tailwind on a custom build pipeline. Pages started loading in about half a second, conversions climbed, and the marketing team could build their own landing pages without waiting on a developer.

Shopify Plus performance rebuild

  • Shopify Plus
  • Alpine.js
  • Tailwind
  • Reusable sections
  • Performance rescue

Load time went from around twenty seconds to half a second.

05
Circa Lighting logo

A chandelier, at actual size.

An interactive catalog on 55-inch touchscreens in showrooms across the US, with the twist that made it sell: chandeliers shown at life size. Tap a piece and see exactly how big it really is, so you can picture it in your own living room. Vue.js up front, Couchbase behind it, built to survive real customers’ hands every day.

Interactive retail installation

  • Vue.js
  • Couchbase
  • Touch UX
  • Kiosk hardware
  • Life-size preview

Years before AR made life-size previews normal.

06
R

Private client

3,700 redirects, no developer needed.

This company paid for developer time every time a site moved: thousands of old links that each needed a matching new one, matched by hand. We built them a tool that does it with AI. It reads through the old site and the new one, connects the dots, and suggests a redirect for every URL with a confidence score. High scores get approved automatically, low ones wait for a quick human yes or no, and the finished list downloads ready to use. Around 3,700 redirects matched in an afternoon. Now anyone at the company can run a migration, no developer required.

Internal tooling · Redirect automation

  • Vue.js
  • AI matching
  • Human review
  • CSV export

Built under NDA, so no client name. The details are fair game.

07
S

Private client

The spreadsheet nobody had to make again.

The same client needed to see their team’s workload without someone building a spreadsheet by hand every week. We built a dashboard that uses AI to pull from the streams they already had, from email to their task management software, and turn it all into one live picture: who’s loaded, who has room, and work assigned versus completed for each person. The AI also learned which kind of work each employee handled best, so managers could spread projects evenly and put the right person on the right job.

Internal tooling · Workload dashboard

  • Vue.js
  • AI workload scoring
  • Email & task integrations
  • Live dashboard

One good internal tool tends to lead to another. This was the second.

The little ones

Small tools, big hours saved.

Small, purpose-built tools that each erase one specific piece of busywork. We were building these long before AI made it easy.

The store locator

A custom Magento extension built on Google APIs. Type a zip code, find the nearest shop.

The order pipeline

An integration that sends new orders straight to the fulfillment center. No copy-paste, no missed orders.

The membership wiring

Recharge and Thinkific connected so a subscription automatically grants course access and fresh monthly content.

And more, across a decade

  • Apple
  • Swarovski
  • Nature Made
  • Firehouse Subs
  • Moccamaster
  • Southern Tide
  • Pleasing
  • SNOW
  • Duck Head
  • Georgia Ports Authority
  • Circa Lighting
  • The Monroe Institute
  • Modern Macramé
  • Black Men Build
  • Stick Mobility

Some design work, some full builds, all held to the same standard.

Kind words

Clients, in their words.

Fast and professional. They helped my company with graphics for our packaging. We make MOMO Italy car accessories, sold throughout the world, and they gave us great advice on what consumers in stores are looking for. Our customers loved the new designs, which grew our sales. They know exactly how to treat a customer and deliver outstanding results. Highly recommendable.

Matias Alifano

MOMO Auto Accessories

Handmade Digital took my photography company to the next level. From the logo design to the website, it displayed me as a professional that people wanted to hire. I couldn’t have been happier with my choice to go with Handmade Digital.

Jessie Filippelli

Photographer

These guys are great. Had them do quite a few things for my business. They produce extremely original and unique work. Friendly, very knowledgeable, and fantastic customer service. Highly recommended!

Grant B.

Business owner

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